I'm blown away that this comment is getting down voted. I don't care of you disagree with Microsoft locking down their boot loader, the above is the most accurate answer: 99% of users don't know what dual-boot means or care to find out. This secure boot only helps their experience, even if it's at our expense
Helps them from shooting themselves in the foot. My Grandpa/parents/non-technical friends could care less about anything other than Facebook, email, and maybe some Quicken type software. To them, alerts and pop-ups are just annoying things that they just click on until they go away. For them, 'secure boot' shuts down one of the possible attack vectors for malware that prey on this mentality. I know secure boot isn't a good solution, but when a company can make a change to make 99% of their customer base "feel" more secure, and in turn drive more sales, they will do it every time. Sucks for people like us, but hackers (that care about boot loaders) only make up a very small portion of the market.