I'm working on helping my wife get her print-on-demand Shopify store off the ground. She designs the products herself, but ran into challenges with SEO. So, I built a custom app that connects to her Shopify store via API, using GPT-4o-mini to handle SEO optimizations—things like generating descriptions, titles, alt text, SEO-friendly URLs, and more, all based on the product images.

There were also issues syncing with Google Merchant Center (missing colors, categories, etc.), so I tweaked the app to auto-fill these fields using GPT-4o, making it compliant with Google and Pinterest requirements.

I’m completely new to SEO and just tried following best practices to fix things as they came up. Now I’m learning that SEO keywords change constantly, so I’m thinking of integrating a keyword provider to dynamically enhance our product descriptions.

I never realized running an e-commerce store (especially print-on-demand) would involve so much operational work on the marketing front. I’d appreciate any advice on what to tackle next, especially since my goal is to avoid “subscription hell” with multiple Shopify apps. My wife is also just starting with ads and campaigns, diving into tutorials to learn the ropes.

Any guidance is welcome!