To be honest, I think this guy just had more charisma. He really feels like a very natural salesman, with a smooth voice, gray hair, catchy turns of phrases, etc. While I think what he said was ultimately shallow, I see why many felt hypnotized by him. You can check out his video swimming in an icy lake, talking about your immune system just being an extension of your freedom as an individual, etc. He is definitely talented as a cult leader.