The other major issue with regards pricing is that intel need to pay one way or another to get market penetration, if no one buys their cards at all and they don't establish a beachhead then it's even more wasted money.
As I see it AMD get _potentially_ squeezed between intel and nvidia. Nvidia's majority marketshare seems pretty secure for the foreseeable future, intel undercutting AMD plus their connections to prebuilt system manufacturers would likely grab them a few more nibbles into AMD territory. If intel release a competent B770 versus AMD products priced a few hundred dollars more, even if Arc isn't as mature I'm not sure they have solid answers for why someone should buy Radeon.
In my view AMD's issue is that they don't have any vision for what their GPUs can offer besides a slightly better version of the previous generation, it appears back in 2018 that the RTX offering must have blindsided them, and years later they're not giving us any alternative vision for what comes next for graphics to make Radeon desirable besides catching up to nvidia (who I imagine will have something new to move the goalposts if anyone gets close), and this is an AMD that is currently well resourced from Zen
As I see it AMD get _potentially_ squeezed between intel and nvidia. Nvidia's majority marketshare seems pretty secure for the foreseeable future, intel undercutting AMD plus their connections to prebuilt system manufacturers would likely grab them a few more nibbles into AMD territory. If intel release a competent B770 versus AMD products priced a few hundred dollars more, even if Arc isn't as mature I'm not sure they have solid answers for why someone should buy Radeon.
In my view AMD's issue is that they don't have any vision for what their GPUs can offer besides a slightly better version of the previous generation, it appears back in 2018 that the RTX offering must have blindsided them, and years later they're not giving us any alternative vision for what comes next for graphics to make Radeon desirable besides catching up to nvidia (who I imagine will have something new to move the goalposts if anyone gets close), and this is an AMD that is currently well resourced from Zen