This is nice and surely the project was worth $700. However, 700 is my monthly rent. I'd rather it stay on my hard drive and allow it to become something bigger in the future instead of selling the idea to someone else willing to go the next step.
Yep, I went through the same thought process while trying to decide if I should sell or not. Your side projects may turn into something bigger if you hold on to it...but are you going to put the time in required to do that?
In the end, I looked at everything on my plate and knew that I would never touch ThemeSquirrel ever again. I have other side projects that I'm far more interested in, with much larger visions of growth/monetization.
It didn't matter that ThemeSquirrel was making money, or that there were actionable pieces of feedback that I could use to improve the site. I simply did not care for the project anymore, and had no desire to operate in the WordPress theme ecosystem.
If I held on to the project, it would eventually have died a slow, gasping death. It's fun to dream about scaling side projects into real companies...but if I never acted on it...it's just dreaming.
