That's the thing though, this isn't really "free" software as much as open. NRK is funding it and created it for their use, that's cost money. They spent money on supporting the hardware they clearly had and wanted to for their production. Any other user with their own setups they want supported will have to spend money on developer time as well.
Indeed, people usually contribute to FOSS by supporting the authors group or nonprofit directly, and contributing features and bug reports/fixes.
However, from a maintainability standpoint it is important that a project solves their own needs first. The "eat your own dog food" advice is important, or groups end up fragmenting a project into every pet use-case.
You are trying to establish that the financial meaning of free software is the primary meaning, while the freedom aspect has been the primary meaning. You would do better to change your focus to searching for false claims of "no-cost" software or something rather than trying to undermine an established meaning that is already understood and widespread.
Free software, libre software, libreware sometimes known as freedom-respecting software is computer software distributed under terms that allow users to run the software for any purpose as well as to study, change, distribute it and any adapted versions.
It was mostly developed for NRK by Superfly.tv. They are available to extend the system to other hardware or customise it in other ways if the broadcaster doesn't have the expertise to do it themselves. It's already used by several other broadcasters, for example, the BBC use it for their Newsround program: https://www.linkedin.com/posts/ryanwmckenna_great-to-see-new...
Free software "allows users to run the software for any purpose as well as to study, change, distribute it and any adapted versions. Free software is a matter of liberty, not price; all users are legally free to do what they want with their copies of a free software (including profiting from them) regardless of how much is paid to obtain the program."