The interesting thing to me is that the web seems to be a wholly different market than an app store. Getting me to pay even a dollar for an app in an apps store is tough, and frankly a bad bet. On the other hand, there's absolutely no way I'd pay a dollar for any app on the web. I assume that anything priced that low is a best trash and likely malware.
If you want me to buy an app in an app store, you've got pretty much the same sell whether you're charging a dollar or five. On the web, if you're not charging at least twenty, I've probably already navigated away.
But with that said, I don't spend much on random apps on the web, either. You've still got to make a good sell. It's just that "low price" on the web is $20.
I agree. My point is that as hard as it is to get me to buy an app for $1, getting me to buy software for $1 elsewhere is just impossible. I won't likely subscribe to a service for $1/mo, either (though I might subscribe for $12/year). Really low prices in an app store make me think "this might be crappy". Really low prices elsewhere make me think "this is probably malware".
If you want me to buy an app in an app store, you've got pretty much the same sell whether you're charging a dollar or five. On the web, if you're not charging at least twenty, I've probably already navigated away.
But with that said, I don't spend much on random apps on the web, either. You've still got to make a good sell. It's just that "low price" on the web is $20.