It's success theater. You need to show progress otherwise you might be perceived falling behind. In times where LoI's are written and partnerships are forged the promise has more value than the fact.

Anymore? For me it always sounded too childish or sarcastic. I would expect to see "Blazingly Fast" on a box of Hot Wheels or Nerf Blaster, not a serious tech product.

True. It would look like the real deal of a box of Hot Wheels too

you arent paying attention? google is getting smoked by teams of 25 at openai