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Don't forget how Loveable used the moment as an acquisition tactic, which was probably the whole point.


That’s one way to frame it, but it’s missing the power imbalance. Loveable was the smaller party here, Figma suddenly turned hostile when their success overlapped with a feature Figma hadn’t monetized yet.

“Used the moment” sounds a lot like surviving a punch and then asking for help. If you think that’s scheming, maybe revisit who threw the first punch.




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