I think we’re overlooking that most non-technical people don’t really care about ads. They’re already used to seeing them everywhere. What they want is the initial emotional excitement of cool technology, which these so-called smart fridges offer. The ads are simply part of the package.
>I think we’re overlooking that most non-technical people don’t really care about ads. They’re already used to seeing them everywhere.
I think you're wrong. Just because they're effective at advertising means nothing about the perception of quality and associative effects.
You don't see in-your-face advertising at the fanciest restaurants and opera houses for a reason, it reduces the overall perception of quality.
also, a personal anecdote, my long dead tech-clueless mother used to have me install adblockers for her on her browser. Why? Because the ads got in the way of the damn news pages.
You don't need to be technical to be inconvenienced or irritated by an advertisement.
