Ultrabook makers learned this the hard way last year: http://www.macrumors.com/2...

		rm999 on Oct 2, 2012 \| parent \| context \| favorite \| on: A year on, Ultrabooks are a worse disaster than mo... Ultrabook makers learned this the hard way last year: http://www.macrumors.com/2011/08/03/intel-ultrabooks-unable-... It's a tough spot. Apple is a several years ahead in product design and is undercutting prices at the same time.