If you are going to break the law under capitalism, you must do it sustainably. Facebook, Apple, et al have shown that the latency of judicial pipeline usually means a billion dollar in fines comes after several billion in profits. You profit from the lag between the crime and the consequence.
I don't think social justice has that same profit pipeline, but I am not sure. There is an asymmetry in the type of evil our society allows.
Break the law, make $1B of illegal money, then get dragged to court and pay a $200M fine - while you keep most of the profit and your market position you illegally gained.
Bonus: Shield all managers from personal accountability, best in a way that they got their bonus and salary and moved on a long time ago before the verdict hits.
Best: Not get to court, but make an $100M outside court settlement.
They just need to do what oil & gas (and other "dirty" industries) do to avoid reputcussions: form lots of shell companies to shield the parent. It becomes a hydra of corporations kinda like terrorist cells.
In the social justice context, "cell" is a better fit than "company". Some are Antifa Ost, Informal Anarchist Federation/International Revolutionary Front, Armed Proletarian Justice, Revolutionary Class Self-Defense, and Rose City Antifa. If Greenpeace had organized like this, their liability would likely be far lower, but so would their organizing effectiveness.
The expected response from both companies and social groups is to deny the affiliation. The overall strategy is transpartisan because it is effective.
I don't think social justice has that same profit pipeline, but I am not sure. There is an asymmetry in the type of evil our society allows.