This needs to be opt-in. If Google’s changing what a user sees when visiting a website, that raises all sorts of legal concerns unless the site’s owner has opted in. From copyright infringement to tortious interference with someone’s business, this idea that the patent just automatically means people can’t open a browser and see your website is just a nonstarter.

I’m sure Google understands this, but the author of the article over at Forbes seems oblivious to a company’s own interest in delivering their content to their audience.