They don't. There's myriad laptops out there that are nothing like Apple's products, not even trying to be like them at all.
You can get PCs in formats Apple has never ventured to make and never will.
And let's not forget that Apple copies everyone else.
Folding phone? How long did it take until Apple "invented" the folding phone market? Oh, that's right, they don't have one (yet, but they are followers after all).
VR Goggles? Also late to that race, and they did a stupid thing with it.
Even the iPhone was really, really late to the game (and no, I don't care about their ~30% worldwide mobile market share).
Apple fanboys love to think that Apple invented all the things and everyone else copied them, but those are fanboy thoughts.
Sorry, Apple simply is not the technology leader you think they are.
