There's a scene where Rita, in the future, tries to call Upgraydd, but there are 9726 listings for people called Upgraydd at that point.

Fun movie trivia: Maya Rudolph (Rita) is the daughter of Minnie Ripperton.

This reminds me of one of my favorite scenes in the movie, wherein our protagonist is given his new identity credentials.

https://www.youtube.com/watch?v=uAUcSb3PgeM

He was! Frito Pendejo (Joe's lawyer) and the cop Beef Supreme are better examples. Or of course the wrestler-president Camacho whose middle name is literally Mountain Dew.

I forget; did he receive anything in turn for taking that name? These folks did: http://news.bbc.co.uk/2/hi/africa/6157612.stm

I don't remember if it's ever explicitly stated, but I certainly took that to be the implication. Maybe it's actually funnier if they're doing it pro bono, now I am suddenly unsure.

More at https://www.reddit.com/r/tragedeigh/

Yes he was. Or maybe he was a Nick Landian AI from the future facilitating its own creation

The irony is that it only implies we have be in the proto-Idiocracy stage for a while, regardless of whether people who live in bubbles do not understand that “Upgraydd” type characters are not exactly a new or invented thing.