Agree, though for me it's only been a year, so all I can feel toward your "for a decade" is jealousy. It really is a much more enjoyable experience. If only I'd switched sooner!
Kobo was a Canadian company (before being bought out by Rakuten, though I think they still have a big office in Toronto) and I'm Canadian. So I think we were early adopters of their e-readers for that reason. All our bookstores and electronics retailers (RIP Futureshop) carried them.
