Bingo. Literally abandonded in Lithuania, air to air is so much cheaper. Some builders even ditch hp altogheter - basic electric underfloor heating + solar panels is so much cheaper.
I'm in New Zealand and my bedroom heater is $20 electric + $20 smart plug + $10 temperature sensor. Winter bill is ~$100 NZD. It would take ~20 years for heat pump to recover install cost alone.
I find that surprising - I'm only slightly north of Lithuania, and the seasonality of solar panels makes them pretty ineffective in the winter, and especially in the pre-dawn when you want to bring the house back up to temperature.
As a Kiwi (now in UK) NZ doesn't get that cold for that long...mostly just wet, unless you're pretty far south.
In UK/other parts of Europe winter gets colder, lasts much longer, humid the entire time (so heat just escapes all over the place). Plus, the buildings here are a lot older - I think upgrading insulation would make a huge difference this side of the world.
I couldn't even imagine Canada. Almost moved there...decided to stay here. No -20c winters for me ty very much.
I'm in New Zealand and my bedroom heater is $20 electric + $20 smart plug + $10 temperature sensor. Winter bill is ~$100 NZD. It would take ~20 years for heat pump to recover install cost alone.