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The only true deals that I've had in the past year have been from bricks and mortar businesses that are genuinely closing down and need to clear stock by a deadline.

For every other 'sale', companies have access to incredibly amounts of pricing and behaviour data. Pricematching any consumer good for a deal is more or less dead, if you wait for a specific product go on sale, it will be at the same % across multiple sites (assuming they don't do SKU differentiation per retailer to say it isnt a like for like price match).



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