Thanks for sharing. It's interesting to note that within a profit center (marketing), cost cutting is useful.
I think it depends a lot on your audience. If you're selling an IT system to an IT director, you can emphasize the cost savings. But if you're selling the IT system to a CEO you might emphasize how it helps the company's customers and leads to more revenue in the long run.
I think it depends a lot on your audience. If you're selling an IT system to an IT director, you can emphasize the cost savings. But if you're selling the IT system to a CEO you might emphasize how it helps the company's customers and leads to more revenue in the long run.