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So weird to me to realize that for some people, email providers have a UX, and enough of it that they could consider switching.

I've been using email through a client for decades. My primary email is Gmail, but I have no idea what Gmail is like on the web these days. Save for providers like hey.com, whose entire selling point is their unique web UX, I never understood why would someone use email in their web browser.



The flow with hey.com so much better that being an app or in browser is irrelevant. It's 100x better than anything else I ever used.




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