You can't just actually shed all your low value users and then poach the high value users, because then you're only competing for customers who are already large and have already long since integrated one of your competitors. This is often a somewhat harder problem than taking a lot of low and even slightly negative value accounts and hoping some of them become high value.

Small customers grow into bigger ones later on. At least they do in the US, maybe this doesn’t happen so much in Adyen’s part of the world?