Even if it isnt a product, it is still a tool/utility. Those srill have value propositions that need to be communicated for the tool to be used by the people who could utlize it

Imagine if had a nail to drive into a peice of wood, but the onky thing youd ever heard about hammers was either how critical they are in building construction, or about their weight balancing and how much grip the handle has. Youd never know that you could swing the hammer to hit the nail and drive it in