We can easier look at conclusion people make about banks and stock options. Will people invest money into index fonds and pension fonds if those fonds invest money into companies that produce and sell weapons to abhorred brutal dictators? What about buying stocks from telecommunication producers who operate in abhorred brutal dictatorships and who helps those dictators to control their population?
That's different. Loads of animals will be unhappy if they see others being given something they're not. We have a lottery which 3 million people (in the tiny Netherlands) are subscribed to only because you win as a street, and you won't want to miss out if your street wins right? Can't see your neighbors have more than you for no good reason!
The feelings of missing out and unfairness are deeply ingrained and stock markets give you stuff. At Mullvad, you buy something instead. If that's a life-essential product you can't otherwise get then the situations would be comparable. There's loads of VPN providers though, maybe not all as good but I would also be considering my options if I were a customer and hear this sort of thing (I'm not a customer of any VPN service). For stock markets and banks, on the other hand: whatcha gonna do, just not have a pension and work until you know roughly how much longer you'll live and that your savings will last till death? Assuming you earn enough to put money to the side in the first place, virtually all options are going to end up being partially invested in things you disagree with. A bank account is a legal requirement here (there's also agreements between the government and some banks to provide basic accounts so you can't be excluded from society like that). I find it much harder to fault people for wanting essentials; the situations are not the same
There are special ethical investment funds with policies like no military manufacturers, no fossil fuel producers, and so on. They will generally pay less, have higher management costs, but they do exists. You do have a choose in which funds and stock options you buy, including which pension funds you invest in.
A bank account is not a legal requirement in Sweden, which I know for a fact since I know a person in Sweden who do not have one. The agreements between the government and some banks is that banks must accept customers who ask for a bank account. They can't however force a person to go into a contract with a private bank against their will.
I will give you that it is a more significant choice to choose which companies one want to invest ones savings on, in contrast to spending a few bucks on a vpn. I would however argue that the moral impact from the amount of money invested in funds and pension plans are more important then the choice of a VPN, thus hold a bigger ethical question.
Let's think of the other extreme as well: exactly the same excellent VPN service, is run by an almost-the-best-person-in-the-world who has just one small quirk that makes them not 100% perfect for you (they pat kittens not as often as you'd like them to do). Obviously there is a border between your extreme and mine, which border defines "use" and "no use" cases for you. And now: wherever this border is - should it be the same for everyone?
Just like everything else in life, different people have different borders and that's fine.
I don't understand the point of this thought experiment. Are you trying to disqualify the idea of boundaries because they're imperfect (which is a very flawed argument) or are you going somewhere else I can't figure out at all?
Because normal people don’t want to deal with the headaches. Your choices are weird people or intelligence cutouts. (Or abandoning any attempt at privacy in an attempt to be ideologically pure.) Sorry, but those are the options.
Because there are almost no normal people. Everybody's a jerk in private, to somebody, sometime. Everybody's got opinions that half the population doesn't like.
Most people in the world wants some form of ethnic cleansing - that's why you get 'ethnic quarters' in most large cities, people generally like to be around their own 'kind'.
Would you subscribe to an excellent VPN service, if it was run by [insert universally abhorred brutal dictator from history here]?