In my eyes I saw it as less about the cause of copyright reform, and much more about the message of "We republicans are going to stop catering to the rich guys with lobbying power." Which would have had lasting and view/brand changing consequences. Take something with seemingly little effect and get a major reaction. Whether that was anyone's goals or if the memo should have been taken at face value is of course debatable. I just wanted to give a plausible bigger picture they could have been grabbing at. (mind you the republicans should have learned this last election that limitless money doesn't instantly bring you results, you need content as well.)