I am not a programmer but for me the return is 100x as I am automating stuff that I knew could be automated but did not know how to but at the same time it was not worth the effort to write it down and pay someone to code it for me. But now I have created so many python and bash scripts that save me hours and hours a month. In my opinion the people that can most take advantage of the programing capabilities are people that least use it for such or know the how they could automate a lot of the repetitive tasks they have to do at work or on their own time.