> Ads are not really the same. They can’t be as tightly targeted to what resonates with someone.
The EU referendum in the UK proved your point false.
> Programmatic ads are certainly much better and closer than, say, television advertising, but users can’t _engage_ with them. Like actually chat with them.
When people talk about “ad tech”, they’re not talking about TV ;)
And yes, people can and do engage with them. That’s how ads on social media works.
During the EU referendum, people were even resharing ads on Facebook without even realising they were ads.
> Ads are not really the same. They can’t be as tightly targeted to what resonates with someone.
The EU referendum in the UK proved your point false.
> Programmatic ads are certainly much better and closer than, say, television advertising, but users can’t _engage_ with them. Like actually chat with them.
When people talk about “ad tech”, they’re not talking about TV ;)
And yes, people can and do engage with them. That’s how ads on social media works.
During the EU referendum, people were even resharing ads on Facebook without even realising they were ads.