I find that Rufus (https://rufus.ie/en/) is excellent for writing USB disks. I believe it's Windows/DOS only, but even as a Linux user for several decades, I boot into Windows just to run it if I need to burn an installer.
I've tried that previously (or sudo dcfldd to give better feedback), but it doesn't always seem to work for ISOs. Ironically, I've had issues writing Linux ISOs onto a USB stick under Linux, so nowadays I just use Rufus which has never failed me.
I've installed a few SBCs and they don't tend to have an issue booting, so I do use dd/dcfldd for those. I wonder if it's because they use SD cards that they don't have an issue.
