Hacker Timesnew | past | comments | ask | show | jobs | submitlogin

"I've always thought they look too cheap, scammy and desperate for most people to bother with..."

The reason all these pages have that look is that each paragraph is designed only to get you to read the next paragraph. The idea is that if you've already decided that you're going to buy it, you'll just scroll down to the bottom. And if you haven't yet decided to buy it, then the next thing that needs to happen before closing the sale is that you need to read the next paragraph. The logic of it actually makes a lot of sense.



And it is scientifically proven that it works. It is called direct marketing and works since the 1920s. No big deal.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: