AdBlock is the first extension I install in a fresh browser. I never click on ads anyway, so PPC ads are wasted on me. Unless they're large and intrusive, I don't tend to look at them either (banner blindness), so showing them to me doesn't help advertisers anyway.
I feel that usually ads ruin the experience for me far more than it would be justified by the $0.003 the site earns, so I can't say I feel bad.
A perfect situation for me would be to be able to pay those sites the amount they earn by showing me ads, without me seing them. I'd add a site to a list in AdBlock or some other extension; the site wouldn't show me the ads and ruin my experience, getting the $0.003 (automatically) from me, not the advertiser. Too bad such nanopayments (well, formally millipayments) are far from being simple.
It's OK because publishers have found a way around the masses doing this. "Native" advertising, a.k.a. sponsored content. Publishers wanna eat and it's a great way around ad blocking.
I feel that usually ads ruin the experience for me far more than it would be justified by the $0.003 the site earns, so I can't say I feel bad.
A perfect situation for me would be to be able to pay those sites the amount they earn by showing me ads, without me seing them. I'd add a site to a list in AdBlock or some other extension; the site wouldn't show me the ads and ruin my experience, getting the $0.003 (automatically) from me, not the advertiser. Too bad such nanopayments (well, formally millipayments) are far from being simple.