"Most people that say are not influenced by ads actually are even if they don't even notice.
And I'm confident that most of the people that are using adblock are not in that minority."
Is it not then their choice whether to view advertising? If they know it's likely to affect them, even just in terms of subconscious brand awareness, and don't want that to happen?
"If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?"
Popups, popunders, animations, annoying noises, things that get in the way, try to grab your attention.... All sorts of horrible annoyances. Also unintended consequences - I had genuine trouble finding a download button on a website a little while ago because they'd used a bright, perky-looking graphic that hit my mental ad filter. I really couldn't see it for a couple of minutes.
And I'm confident that most of the people that are using adblock are not in that minority."
Is it not then their choice whether to view advertising? If they know it's likely to affect them, even just in terms of subconscious brand awareness, and don't want that to happen?
"If you are not influenced by ADS because advertisement has no effect on you so much that you don't even notice why bother blocking them out ?"
Popups, popunders, animations, annoying noises, things that get in the way, try to grab your attention.... All sorts of horrible annoyances. Also unintended consequences - I had genuine trouble finding a download button on a website a little while ago because they'd used a bright, perky-looking graphic that hit my mental ad filter. I really couldn't see it for a couple of minutes.