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The TL;DR: "I bet if Facebook got 10% of the subscribers to pay 10 bucks a month for something, they could make a billion in revenue."

The reason why social media bubble exists is that they call people who use the service "subscribers" These people did not outlay anything they would consider meaningful to enter into said "subscription" contract.

Don't assume seeing mom's pictures of your family's cat somehow assumes people are willing to pay for the service.

source for anecdote: app.net.



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