Does it really matter what 2-3% of a random sampling of people think in a single country? Could this possibly be too sensitive to trying to please too many people?
Even so... only about 3% decided to answer with underwear. I imagine it may have crossed an even larger percentage of user's minds, but they didn't want to answer with that.
3% of the UK population does not translate into 3M potential customers for their particular product, which appears to be some sort of Big Data service. It might translate into 1 or 2 customers out of those UK businesses that might actually need their services.
