As I said above, "it wouldn't fit the niche perfectly, but it would at least partly fulfill that need".
If they aren't buying the currently best-fitting magazines (even though they just partially fit the need), then they are showing with their wallets that they don't really want it; and the magazines are completely right to do as they do now instead of throwing resources to serve a nonexistent/tiny market.
If all the women buyers would go to the magazine which currently has the least "male slant", then they'd be 90% of the audience for that magazine, which the publisher would immediately see and they'd get attention.
If noone prints anything even remotely acceptable but the readers would really want it - then they'd get that need filled on online media. Is there a booming audience of women tech bloggers writing for women readers and getting huge audiences + ad income that would justify targeting a magazine directly at that?
There will be articles written by women for women only if they actually put their money where their mouth is - if someone (+ millions like them) are not going to buy the resulting magazine, then saying "there should be a mag like that" is empty talk. Even if it's unfair and sexist, if the buyers aren't there then such magazines don't have a reason to exist - that's reality.
If they aren't buying the currently best-fitting magazines (even though they just partially fit the need), then they are showing with their wallets that they don't really want it; and the magazines are completely right to do as they do now instead of throwing resources to serve a nonexistent/tiny market.
If all the women buyers would go to the magazine which currently has the least "male slant", then they'd be 90% of the audience for that magazine, which the publisher would immediately see and they'd get attention.
If noone prints anything even remotely acceptable but the readers would really want it - then they'd get that need filled on online media. Is there a booming audience of women tech bloggers writing for women readers and getting huge audiences + ad income that would justify targeting a magazine directly at that?
There will be articles written by women for women only if they actually put their money where their mouth is - if someone (+ millions like them) are not going to buy the resulting magazine, then saying "there should be a mag like that" is empty talk. Even if it's unfair and sexist, if the buyers aren't there then such magazines don't have a reason to exist - that's reality.