You don't get it, do you? One of the rules in e-commerce is to limit the path to the "submit order" button and remove any decisioning in the checkout process - otherwise you may lose the sale. Given Bitcoin rate greatly varies, if it Bitcoin is dropping, I won't buy as then I will have to spend more coins. If it's on the rise, I will wait more to spend less. In general, too much wondering to get the best deal. If price is in BTC and I own BTC, I buy when I need something without having to worry about it. Anyway, they don't accept Bitcoin as they: a) don't have a Bitcoin wallet; b) they don't have stable prices in BTC.
Not only are you a smart ass, but you are just flat out wrong. Nobody said anything about them having a BTC wallet. It was always clearly stated that they were using Coinbase. We are clearly stating that from a consumer perspective, they now accept bitcoin. Just look at their checkout page: Bitcoin Accepted Here.
@james33 I very well know what they did and how they did it. My point was pretty clear though. Consumers don't use Bitcoin yet and won't - if any consumer is interested in Bitcoin, it's to make money by hoarding, not to spend it.
