Ignorant considering we have no idea how Google plans to make its money in the future or even now. The older services that were created to make people think it was really cool, just create problems for Google because they were made using open protocols that don't conform to Google's new lock-in strategy. Non of this is "spring cleaning" or "just running the numbers" kind of stuff. Its more like herding cattle based on some strategy that involves location data, driver-less cars, robot/machine learning, all its users data and god only knows what else in order to do god knows what.