Just wanted to say that for a company blog post, this was really great. It's data-rich, it tells a compelling story, the site has a solid visual design, and the multiple calls to action were well placed and didn't detract from the post.
I don't know this industry niche well, but I'm guessing Rafflecopter is a chief competitor. I think if they see this blog post, it'll rattle their knees a little :)
I agree. At the end of the day, it breaks through the clutter to bring to the table clear goals of disruptive innovation to empower diversity and grow the brand. It takes a holistic approach to leverage organic growth, helping us think outside the box and shift major paradigms. They're clearly taking a proactive approach to push the envelope -- and I'm going to reach out to them today, because there's a sea change in the business, and we need best-in-class professionals like this to streamline our survival strategy. With that kind of sustainability and synergy, it's a win-win for everyone!
I agree. It was one of the few posts that I read in its entirety. Small blocks of texts with plenty of graphics kept me interested. If I see a large wall of text, I usually read 20% and move on.
I was a little bit annoyed by them calculating the ROI without including the internal costs of writing copy etc. - any ROI calculation that regards staff salaries as a sunk cost is going to be basically useless.
Since the promotion was targeted at their existing audience, the bit that annoyed me was they didn't estimate the amount that audience would have bought over that period even if they hadn't had a promotion to respond to. I have no doubt it would have been lower, but it looks from the graph at the bottom like JewelScent's weekly revenues were pretty substantial anyway, and the run up to Valentine's Day should have been a bumper week for them.
The flip side, of course, is they also don't guesstimate future revenue from new customers attracted by likes generated by the promotion, or from increased engagement (or revenue lost because people made purchases they were going to make anyway but at a 10% discount, or because they were annoyed by the promotion and unsubscribed). Even direct marketing often is more data alchemy than data science :)
The $13,000 figure is only applied to the new customers they picked up with their promotion, based off of current LTV figures JewelScent has.
Your second question raises a good point, which is hard to substantiate either way given the youth of both JewelScent and ViralSweep as companies (i.e.: we'd need more data and more time to know for sure). The priority for both companies is to deliver a great experience for our customers; the needle will continue moving in the right direction if we can continue to do so. It's easy to get bogged down analyzing data whose impact is dwarfed by executing on the 'Big Picture'.
The screenshot shows reward for sharing, which isn't covered by that.
Based on the screenshot, you're doing the Like rewarding in the non-compliant manner, not the compliant one - doesn't appear that pre-existing likes get the 10 entries.
Personal experience. The company I work for puts together online sweeps/contests including Facebook ones, and we've had a couple clients come to us after getting their promotions shut down for violating guidelines.
Enforcement seems to be random to the point where I'm pretty sure it only happens if someone reports a page or someone from Facebook stumbles upon it, but it can happen.
And you just won them another customer. This was so well-written, informative and entertaining that it completely hooked me. I love giving my SO random surprises, and this (JewelScent) is perfect for that!
The Subscribe box near the bottom of the page doesn't work. It tells me that I'm entering an invalid email address (it's a standard gmail.com address, nothing tricky).
I tried this experiment in the summer of last year. Did not work out well in my case, but may be someone will use this idea to execute better.
It starts with this - http://orgasms.org/promotion where to enter a promotion, you need to enter email address. Once u entered, you get in a queue like this - http://orgasms.org/promotion-status?email=johndoe%40example.... which tells you that you are Nth in the list of applied and current winning entry is 10th. So if you just applied, for you to get closer to 10th position you need to share it with you friends so they get applied too :)
There were no anti-fraud anything implemented, since it was just an experiment, but in real-world situation comprehensive IP/Cookies/etc detection of same user submission will be required obviously.
I would be interested in seeing how the sweepstakes compared with what the candle company was originally planning for a Valentine's Day promotion. Presumably the opportunity cost of running this kind of promotion is greater than zero.
As you can read in the post, if your customers interact with your Facebook group page ("like", comment, share etc) the more your info shows up in their newsfeed. Why wouldn't you give away product to increase their exposure to your company?
Liking a Facebook page was not a requirement to enter the giveaway. If you look at the section that shows the giveaway design, the only requirement was to enter your email address. The page they see after they enter contains the social options which are optional to complete.
I don't know this industry niche well, but I'm guessing Rafflecopter is a chief competitor. I think if they see this blog post, it'll rattle their knees a little :)