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There was an excellent interview with Jeff Bezos (I believe in HBR), where he discussed how the company chose to enter the cloud computing market.

Faced with many excellent proposals, lots of cash to invest, and a talented employee base, they could well have chosen to pursue all of them.

Instead, they chose just one to focus on completely.

It's not news that Amazon can enter many more markets. But if they do start new ventures, expect a whole-hearted and long term effort. (Kindle is one such effort that is just getting started, so I'd be very impressed if they launch another so soon.)



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