You are conflating the reputation of github the company that provides services to hackers and github as a place to work. Entirely different reputations.
And that's an example of the multitude of different 'colors' of consumers. Card's comments kept me from purchasing his stuff. I read it, sure, but I sure as hell didn't purchase it.
Some people don't partition the reputations of corporate 'entities' into separate walks of life.
I buy Orson Scott Card books, for example.