Another way to put it would be "do work that scales". It's fine to do work that helps one person, but great if you do work that helps a thousand or a million.
Looking at society in its whole, I've always thought that the category that makes the most money are the "middle men". If you put yourself between many producers and many consumers, and take a small cut of every transaction, then you get rich quickly. We have example like VISA/Mastercard, the movie distributors, and many more. I guess these are what he calls "bullshit jobs". Even CEOs fall here: they connect thousands of workers to millions of customers (in a way).
Looking at society in its whole, I've always thought that the category that makes the most money are the "middle men". If you put yourself between many producers and many consumers, and take a small cut of every transaction, then you get rich quickly. We have example like VISA/Mastercard, the movie distributors, and many more. I guess these are what he calls "bullshit jobs". Even CEOs fall here: they connect thousands of workers to millions of customers (in a way).