I'm sorry if I'm being naive, but can someone explain to me why everyone blames EU for this? I mean, the motivation behind the ruling seems to be a very good one. So what am I missing?
It is very hard to define exactly what "inadequate, irrelevant or no longer relevant" means and if Google refuses to delete an entry upon request the person asking for the deletion can sue them if they disagree with Google (which they probably would since they asked for the deletion in the first place).
This could potentially result in thousands of expensive cases for Google which means they will probably just follow through with most of the deletion requests. This in turn means that many fear cases like this, where somebody could be trying to clean up their past, getting rid of entries that display them in a negative light, if justified or not.
At its core the idea of the law is probably desirable but the current wording and its subsequent implementation mean that is a powerful weapon for everybody trying to clean their past from the web.
Google has a definition of what is relevant. It's not hard to come up with one. What is hard is to get people to agree. Right now Google controls the definition, but given it's monopoly status in Europe, it is not surprising that The EU is starting to work on this.
People tend to respond negatively to bad outcomes regardless of good intentions, and I'm not so sure the intentions are good in the first place. Additionally, the law showcases an utter misunderstanding of how the internet works and unfairly singles out a single company that many people are generally in favor of.
In an odd way though, if this is what is to be done, then targeting Google, as the primary (and these days nearly only) information source for the vast majority of people in the EU (and elsewhere) is actually quite reasonable.
The practicality of this sort of law (which I really can't decide if I am in favour of or not) has been decided by our apathetic approach to Google's dominance of what quite frankly is an increasingly large part of our day-to-day lives.
Who else is to blame? Google was very much against it and there aren't other parties at stake. The motivation has no bearing whatsoever, people doing bad things don't usually think of themselves as bad people.
