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> Jobs: No, I’m afraid not in computers. And this puts a responsibility on Apple, because if there’s going to be innovation in this industry, it’ll come from us.

Always like to see how pretentious Jobs has always been, thinking he was the only source of innovation in the whole world. He has been proven wrong many times.



But the strategy was right, the image of Apple as innovator still stands strong in consumers' minds, despite obvious incorrectness.


Perception bias. The strategy has failed for 20 years before it took hold on the mobile computer market (Smartphones / Tablets). So when do you decide that a strategy was right? Only when the tides turn around, ignoring the rest of time when the water was low?


Brand == Perception.

You can't argue that their brand is based off the perception of grand innovation. Take a look at every Apple keynote ever.




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