This has been a problem for a while, and by this I mean using the term community manager to refer to a business development, social media pr, or event planning role.

There is in fact a job out there that actually entails supporting and nurturing a community and its vitally important to the health of online communities (not firms dressed up as 'communities').

The best example I can think of is the work Heather Champ did at flickr: http://www.sfgate.com/business/article/Nasty-as-they-wanna-b...