Yeah, nativ.ly is the network. See here: http://nativ.ly/medium-partners-with-bmw-to-produce-a-digita...

The entire re-form is sponsored by BMW, I honestly don't get your point. It's a really interesting section of Medium, try looking for the other articles.

Thanks, I had no idea about that. I would never actively browse Medium as it has burned a "many big words with shallow baity content" warning in my brain in the past.

That's sponsorship more than native advertising.

The piece itself has nothing to do with BMW and there's nothing BMW being sold under the pretence of a journalistic piece (that I could see), there's an article, and BMW sponsors the series so here's their logo.

I'm curious about this as well.