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You'd be surprised... After removing the "type it twice" box during registration, the bounce rate of "welcome" emails went up quite a bit.


That's interesting. I always felt that repeating that field was a sort of faux validation, but maybe not!

Well, a lot of people do not know their own phone number.


I've seen mistype rates of close to 20% without the second field. Still, my boss won't allow me to put in the second field because he feels it would hurt the user experience.


Just did that with a password the other day. At least I didn't mistype both my email and password when signing up...


But what happened to your conversion rate?




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