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I use the number of blog posts a year in a Google product's blog as an estimate for its importance for Google:

2014: 3

2013: 3

2012: 8

http://googlenewsblog.blogspot.com

So not very important in last two years as it seems.



for comparison:

        Gmail:
        2014: 21
        2013: 25
        2012: 35
        2011: 84

        Reader:
        2013: 2
        2012: 0 (!)
        2011: 4
        2010: 16




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