Ridiculous, maybe, but it shows he knows exactly what he is doing, and it should be totally expected. Peter Thiel talked about this in Sam's startup class:

"...anyone who has a monopoly will pretend that they are in incredible competition ... The basic lie you tell as a monopoly is the market you’re in is much bigger than it looks."

- Lecture 5: Competition is For Losers http://startupclass.samaltman.com/courses/lec05/