This whole thing makes no sense for me. I go through Cricket Wireless, which is $40/mo for unlimited minutes and 2.5GB of high-speed data (then throttled to pretty much useless). I would say is equal to their plan that has 2GB. I actually only pay $35/mo due to auto-pay, so even cheaper than their $40 and I get more data.

I don't see their offering as competitive at all.

edit: just saw the "plus taxes and fees" of which there is none for me. So, I pay even less now.