>It will be interesting to see which one wins out this time. So far it's clearly Apple, but time will tell.
If you want to compare apples to apples (no pun intended) you should take a look at software sales. So far, neither seems to be doing that well on mobile platforms. I have never bought a Microsoft nor an Apple app on my mobile devices.
Not sure that's really a relevant comparison given that Microsoft is (effectively) a software company and Apple (effectively) a hardware company. Apple's relative lack of software sales on mobile does not prevent their software and ecosystem from driving literally hundreds of billions of dollars of high-margin hardware sales.
If you want to compare apples to apples (no pun intended) you should take a look at software sales. So far, neither seems to be doing that well on mobile platforms. I have never bought a Microsoft nor an Apple app on my mobile devices.