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I always thought those ads were designed to say "we are not a faceless corporate machine; you will be dealing with an actual human."


I believe you're correct, however they pull this tactic in Canada however the majority of property sales are made through RE/MAX which IS a faceless corporate machine.

It's as if they're saying "Hi I'm an independent contractor, oh just ignore those 99,999 other independent contractors because I'm smiling!"




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