The only ethical pay-per-view system I can think of would be to stream directly from the production source (production house, artist), some sort of a paid RSS-like feed.
Alternatively, pay a fixed monthly fee which gets distributed among production sources depending on what you watched. Cut out the middleman of Netflix, Amazon etc.
Could work with the rest of the internet too. Instead of relying on advertisements for revenue, you would pay a monthly fee which would get distributed among the websites you used. Aaaand we reinvented the Brave browser model...
